CLIENT

Web & Mobile App for a Superior Raffle Experience 

The 50/50 Raffle application for the Colorado Avalanche hockey games brings fans closer to the action, allowing them to seamlessly participate in the excitement of the raffle directly from their mobile devices.

Digital Fan Engagement with Goal-Oriented Participation

Challenge

The traditional method of purchasing tickets at live games limited participation, excluding fans who couldn't attend in person. This not only restricted the number of participants but also curtailed the potential funds that could be raised for charitable causes. The existing system called for a modern, digital solution that could break down geographical barriers, reaching fans beyond the confines of the arena, while also complying with Colorado laws to steer clear of excessive gamification that could be deemed addictive, and ensure a straightforward, safe, and enjoyable experience for users.

Solution

The Colorado 50/50 application is designed to encourage fan participation by providing a convenient and accessible platform to join raffles from anywhere, at any time. This not only expanded the reach of the challenge but also elevated the potential funds raised for charitable endeavors. The app design was perceived by stakeholders as an environment that resonated with fans, adhered to regulatory frameworks, and promoted responsible fan engagement. User tested provided strong evidence that this was a seamless way to participate in each raffle, and the organization are excited about a simple way integrate with the platform to raise funds for worthy causes. Compoze Labs successfully navigated the intersection of technology, legal considerations, and fan experience to deliver a solution that aligned with the client’s commitment to community engagement and social responsibility.

Let’s bring you closer to your people.

Compoze Labs invites you to join us in bringing people closer through our innovative solutions. Our commitment to creating meaningful digital experiences goes beyond mere functionality – it's about fostering connections, engaging communities, and making a positive impact. We’d love to hear about your project!