Changing the game in Cannabis customer experience with Airfield Supply
Airfield Supply is already a market leader in the cannabis space. Their vertically integrated approach, strong brand and reputation for quality products has seen them scale rapidly in California. Companies like Airfield Supply know that quality is important, but seamless customer interactions and ease of access are just as vital to building a brand that customers keep coming back to. That’s why we’ve been working for them on a number of initiatives designed to improve their customer experience both online and in-store while always staying compliant.
What most people don’t realise though is that it’s the stuff on the back end that really keeps the customer experience at the forefront. Being able to effectively manage data and make sure the right information gets to the right place, on time and accurately is what facilitates most of what we’re about to talk about below.
"We're really proud of the work we have done with Airfield Supply. The abstraction layer we built has created new immersive retail experiences and supply chain efficiency."
– Paul Hilsen, Managing Partner, Compoze Labs –
Improving the online experience
Airfield Supply’s seed to sale management tool, Treez, does not provide a robust platform for online sales, so it was decided that Magento would be used to create an immersive online experience for clients.
We created an abstraction layer to pull and sync the varied product, inventory and customer data from Treez into Magento (and back), ensuring that all information displayed to customers was up to date and correct in real time.
The abstraction layer and the Magento website allowed for numerous customer experience-boosting features for Airfield Supply’s customers.
The new Airfield site features the most robust shopping platform available in cannabis. Shop by category, effect (Destination), potency, recommendations based on previous orders and more! There are a multitude of ways to shop, pages to explore and educational content to engage with – with much more to come.
Integrated multichannel customer engagement and support
Airfield is now able to provide best-in-class customer service with web live chat, SMS support, email support, Facebook chat, calling, instant translation and instant screen sharing. All part of an upgraded digital customer support suite that will help answer any customer questions or queries and help get our community over the finishing line to place their online order.
Proper Customer Account Management
Customers can now manage their documents via their online account, including updating their ID, adding their veteran ID or medical recommendation etc. Customers can also now manage their opt in statuses for marketing and order notifications from their account settings. Since there is no online portal for online account management in Treez, this was handled outside of Treez by Magento and the abstraction layer.
Rich product content and media
Airfield have re-photographed all products as well as created immersive 360 images for a majority of products. This allows customers to interact with the product as if they were holding it and can not only rotate the product, but read every bit of text on the packaging. Product descriptions have been formatted better to provide more detail about the products, why it’s great, how to consume it as well as a little bit about the brand that produced it.
2 hour delivery experience
Through Magento we were able to connect the Airfield Supply order information with OnFleet to enable delivery of products within a 2 hour window, update customers on the status of their order and handle any issues that could arise.
Improving the in-store experience
LED video wall
Airfield Supply wanted to install a full-wall length LED video screen to create an engaging customer experience. Our role was to organize the back end so that we could display products by product type, pricing and present only products that were in stock, allowing staff to place bins with the corresponding product directly underneath the screen.
Customer experience is not something that stops after a few projects. It is a continued process that needs to be considered and iterated upon as a cannabis company grows. We continue to work with Airfield Supply to ensure that the right data gets where it needs to be, correctly and on time, to ensure seamless and engaging experiences are created for customers.
Does your supply chain need some customer experience magic?
We might be able to help you too. Why not reach out to us below now?
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