Revolutionizing Fan Engagement & Charitable Giving with Innovative Mobile App

The Challenge

The Colorado Avalanche, a professional ice hockey team, faced limitations with their traditional 50/50 raffle system. The existing method restricted participation to in-person attendees, limiting both fan engagement and fundraising potential for charitable causes. The challenge was to expand reach beyond the arena while navigating complex regulatory requirements and ensuring a safe, enjoyable user experience.
Silhouettes of spectators watching an ice hockey game in a crowded arena are captured in an innovative mobile application. The rink is brightly lit, with players in green uniforms on the ice. Rows of enthusiastic fans create a lively atmosphere in the background.
An innovative mobile application interface displaying raffle drawings: The first screen confirms ticket purchase, while the second reveals available draws, such as

Our Solution

Compoze Labs developed a innovative mobile application that digitized and expanded the 50/50 raffle experience. Key features included:

  1. Fans could join raffles from anywhere, anytime.
  2. Easy ticket purchasing and tracking of current and past entries.
  3. In-app discounts and deals to drive engagement.
  4. Detailed information about supported causes to foster community connection.
  5. Carefully balanced engagement features with regulatory requirements to prevent excessive gamification.

The Outcome
Expanded Reach

The app broke geographical barriers, allowing fans to participate regardless of their location.

Increased Fundraising

By widening the participant pool, the potential for charitable contributions grew substantially.

Enhanced Fan Experience

The app provided a seamless, engaging way for fans to connect with their team and community.

Regulatory Compliance

Successfully navigated complex legal requirements while delivering an engaging user experience.

Community Building

Strengthened the connection between the team, fans, and charitable causes.

Black and white photo of empty, numbered stadium seats arranged in rows. The wooden seats, marked with numbers like 10, 11, and 12, evoke nostalgia akin to flipping through an innovative mobile application that preserves history with a modern twist.

The Impact

The Colorado 50/50 app successfully bridged the gap between digital innovation and traditional fan experiences. It expanded participation beyond physical attendance, created a new channel for fan engagement, and significantly increased the potential for charitable fundraising. The solution resonated strongly with stakeholders, adhered to legal frameworks, and received positive user feedback during testing.

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