Empowering Franchise Marketing with Geo-Targeted Advertising

The Challenge

JBecca, a provider of franchise marketing solutions, needed to empower their clients to visualize and plan advertisement campaigns effectively. They required a robust web application that could manage marketing and business processes, integrate with a third-party marketing platform, and allow franchises to easily target custom audiences in specific areas.
A modern office desk with a computer and multiple digital screens displaying colorful graphics and charts. The workspace is decorated with small plants and tech gadgets, creating a high-tech, organized environment.
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Our Solution

We developed a comprehensive web application using AWS, featuring a user-friendly interface with drag-and-drop functionality for managing marketing calendars and ad campaign flows. To overcome data accessibility issues with the third-party marketing platform, we implemented a cross-platform solution using Google Cloud Platform Big Query for data storage and created new APIs for seamless data ingestion back into the web application.

The Outcome
Interactive Mapping

A visual, colorful map component bringing third-party data to life for targeted marketing.

Streamlined Campaign Management

User-friendly flow for custom location targeting, campaign scheduling, and performance analytics.

Cross-Platform Integration

Seamless data flow between AWS and Google Cloud Platform, breaking down data silos.

Customized Audience Targeting

Franchises can manually customize their audiences using an interactive map.

Full Marketing Control

Ability to target both current and new audiences, giving franchises complete control over their advertising strategies.

Compoze helped us take something incredibly complex and make it easy and intuitive for someone who doesn’t know anything about what is happening on the back end. If you’re looking for someone to work with who is ready to get in the trenches with you and partner with you as you develop the technology, I would consider Compoze.
Rebecca Wright
Managing Partner
A laptop displaying a marketing tool interface with a map. The map shows a highlighted target area, and options to define audience segments, apply customer view, and choose campaign types. User details are visible at the top.

The Impact

This solution transformed JBecca's franchise marketing capabilities, enabling their clients to create highly targeted, data-driven advertising campaigns with ease. The intuitive interface and powerful data integration significantly reduced the complexity of audience targeting and campaign management, leading to more effective and efficient marketing efforts for franchises across various locations and markets.

Ready to Harness the Power of Data-Driven Applications?

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